Higher visual quality
Materials, features and construction details made easier to see.
Case study · LIDL Germany
Making retail-owned brands feel premium at scale.
Pixel&Co transformed CAD files and reference photography into high-detail digital twins for LIDL brands including Parkside, Silvercrest and Ernesto, creating a high-end, consistent visual standard for catalogs and every retail channel that followed.
The challengeQuality products
Quality products
needed visuals to match.
Retail-owned brands are often perceived as generic, even when the products are strong. LIDL's brands covered a wide range of products and frequent retail cycles, and needed higher-quality visuals to change that perception. Photography could produce individual images, but it was difficult to scale while maintaining the same level of quality, detail and consistency across every product and channel.
0:00 / 0:00
Multiple brands, product categories and content formats created through one reusable CGI system.
Trim clip
The system
From reference material to reusable digital twins.
Using only CAD files and reference photography supplied by LIDL, Pixel&Co reconstructed each product without having the physical item on hand.
01
Reconstruct every product
Accurate geometry, materials, finishes and construction details recreated in 3D.
02
Establish the visual standard
Approved lighting, cameras and material treatments applied consistently across brands and categories.
03
Generate every output
Catalog images, animation, lifestyle scenes, advertising and interactive models created from the same source.
The result
Greater control over detail and consistency than the previous photography-dependent workflow, without requiring physical access to the products.
Across categories
Built for very different products. Held to one visual standard.
From tools and appliances to kitchenware, automotive accessories, personal care and home products, the same workflow adapted to different materials, features and technical requirements.
Many products.
One reusable standard.
One reusable standard.
Documented scale
From 8 to 150 products. Same system, same standard.
Across four documented production phases, the range grew almost 20x. Every new product entered the same reusable pipeline, allowing image, animation and turntable output to grow with it.
PhaseProductsDocumented output
Phase 018productsOutput
- 32 images
Phase 0255productsOutput
- 1,660 images
- 55 animations
Phase 03100productsOutput
- 3,000 images
- 100 animations
- 300 social images
Phase 04150productsOutput
- 4,500 images
- 150 animations
- 20 turntable videos
Total documented output
9,192 images
305 animations
300 social images
20 turntable videos
Products refers to product or article numbers covered in each production phase. Output figures are reported per phase.
Across the retail experienceOne approved digital twin.
One approved digital twin.
Every point of sale.
What began with catalog renders became a reusable content source for the entire retail journey.
E-commerce
Packaging
Print
Advertising
3D / GLB
3D model: Parkside 20V cordless drill, model by [creator name]
The result01 02 03
A higher visual standard, without rebuilding the product for every channel.
LIDL gained a detailed and consistent digital product library that communicated product quality more clearly and could respond to new content needs as they appeared.
Consistent output
The same approved product representation across every touchpoint.
Built for reuse
New imagery and formats generated from existing digital twins.
Your product range
Your products already have the value. Let's make customers see it.
Turn CAD files and reference photography into high-end digital twins built to produce consistent content across every retail channel.
30 minutes · No commitment · Find out whether CGI is the right fit for your range.