Making retail-owned brands feel premium at scale.
Pixel&Co transformed CAD files and reference photography into detailed digital twins for LIDL’s own brands. A standardized CGI workflow delivered high-quality, consistent catalog imagery while keeping each twin ready for animation, interactive experiences and future content needs.
Multiple brands, product categories and content formats created through one reusable CGI system.
Quality products
needed visuals to match.
LIDL needed to replace product photography that wasn’t doing its own brands justice and give them a more professional presentation, fast. Across a wide range of products, the challenge was to raise image quality while keeping production consistent and controlled.
Catalog imagery came first, but the work also needed to support future content beyond print.
A production system behind every digital twin.
Using CAD files and reference photography supplied by LIDL, Pixel&Co reconstructed each product without needing the physical item on hand. A shared production framework kept quality consistent as more products entered the workflow.
Reconstruct each product
Recreate geometry, materials, finishes and construction details as a detailed digital twin.
Establish the visual standard
Build a shared material library and define lighting and camera setups for a polished, consistent presentation across products.
Make production repeatable
Use production scripts and standardized render settings to produce catalog imagery at scale, retaining each digital twin for future content.
Built for very different products. Held to one visual standard.
From tools and appliances to kitchenware, automotive accessories, personal care and home products, the same workflow adapted to different materials, features and technical requirements.
From 8 to 150 products per production phase.
Across four documented production phases, the CGI system supported growing volumes of catalog imagery, animation and other content while maintaining an established visual standard.
- 32 images
- 1,650 images
- 55 animations
- 3,000 images
- 100 animations
- 300 social images
- 4,500 images
- 150 animations
- 20 turntable videos
Products refers to product or article numbers covered in each production phase. Output figures are reported per phase.
Created for the catalog.
Ready for what came next.
The digital twins remained useful beyond the first catalog delivery. Existing models became the foundation for animation, TV commercials and interactive experiences, extending the value of the original production work.
3D model: Parkside 20V cordless drill, model by [creator name]
A higher visual standard, with value beyond the catalog.
LIDL gained a more professional presentation for its own brands and a reusable digital product library. What began as a catalog imagery brief became a production foundation for more products, more formats and more channels.
Your products deserve visuals that show their value.
Tell us about your product range and the content you need. We’ll discuss how CGI can improve your presentation today and support new formats as your needs grow.