From product photography to reusable CGI.
This Electrolux appliance work brought photographic judgment into a digital workflow, with accurate materials, controlled lighting, and product detail guiding the transition.
Carry the photographic standard into CGI.
The transition called for the same attention to form, finish, lighting, and detail that product photography demands. The work applied those decisions to a digital product, establishing a visual base that could be used in further scenes.
Build the product once. Compose for the next use.
The same digital product, composed for different jobs: shown in use on the floor it is made for, and opened up to visualize a function. Camera, lighting, and environment change; the product stays anchored to one asset.
Product communication pieces shown as delivered. Product claims in the artwork are the brand's own.
A defined product asset and visual approach to build on.
As content needs evolve, new images start from an established product rather than from scratch. Photographic judgment still decides the final image; the asset makes the next one faster to reach.
Planning a move from photography to CGI?
Bring one product, your current imagery, and the outputs you need next. We'll discuss a focused first project around your existing visual standard.
Discuss your CGI transition →Opens Calendly